Performax360 User Guide
According to Forbes and Gartner, Digital Business is the creation of new business designs by blurring the digital and physical worlds. It promises to usher in an unprecedented convergence of people, business and things that disrupts existing business models – even those born of the Internet and e-business eras. A digital strategy is a plan for maximizing the business benefits of data assets and technology-focused initiatives. A successful digital strategy requires an integrated digital business function, comprised of a cross-functional team with executive leadership, operations, marketing and IT.
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